FORD -

FEEL

THE VIEW

PROBLEM: Drivers and passengers usually take the views the view
from a car window for granted. But for the blind and the visually impaired, the scenery is something you can only imagine.

CHALLENGE: If we find a way to make a visual view tactile, we
will give blind people the chance to experience it for the first time.

IDEA: We created Feel the View: the first device that uses
microvibrations to turns a visual landscape into one you can
experience by touch.

DISCOVERY PHASE

We created Feel the View starting from the visually impaired wishes and needs, so to create
a device that was 100% customized for them.

RESULTS

+ 70M global reach .   +€ 2M earned media