LIFE IS OUT THERE. ARE YOU?
BACKGROUND: People spend the first five days of the week making great plans about what to do in the last two ones.
INSIGHT: In winter, the lower the temperature the harder is to
go out and say goodbye to a nice warm blanket.
IDEA: The positioning of the new Ford EcoSport is ‘Life is out there. Are you?’. That seemed a good reason to turned it into the first car that kicks you out of home. And drags you to live life out there.