LIFE IS OUT THERE. ARE YOU?

FORD -

#LIFE

IS GREAT

BACKGROUND: People spend the first five days of the week making great plans about what to do in the last two ones.

INSIGHT: In winter, the lower the temperature the harder is to

go out and say goodbye to a nice warm blanket.

IDEA: The positioning of the new Ford EcoSport is ‘Life is out there. Are you?’. That seemed a good reason to turned it into the first car that kicks you out of home. And drags you to live life out there.

48H of outdoor torture for one lazy Jackal.

48H of outdoor torture
for one lazy Jackal

One revenge

The grand finale

The grand finale.

4 MONTHS ON AIR