FORD -

THE PILLOW

THAT SAVES
YOU
FROM
DROWSY

DRIVING

PROBLEM: In 2018 drowsy driving was responsible for over 200 deaths and more than 12.000 injuries.

INSIGHT: ‘It’s OK, I can make it’: that’s what most people think getting behind the wheel while feeling sleepy. It takes a strong and clear message to remind them that they can be totally wrong.

IDEA: 

Teaming up with Maryam Ashkanian, the Iranian artist who can depicts very complex images on pillows, we will sew scenes of an accident due to drowsy driving on a number of pillows.

 

This shocking cushions will be displayed in the place where you least expect to see a safe driving campaign: a popular Eminflex shop, the major brand producing mattresses and pillows in Italy.