BACKGROUND: MasterChef is one of the reasons why staying at home
is “the new going out”. To get people out of their house, we invited
them to our home.

IDEA: We turned dealerships from cold and impersonal spaces into places where people enjoy themselves. 

EXECUTION: We created the first social home ever. A place where people could live MasterChef commenting on it online with former contestants. For the first time ever, we turned a recorded TV show
into a live one, making #FordSocialHome the largest sofa ever.

The first dealership designed not around cars but around people.

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