MasterChef + Ford

MasterChef is one of the reasons why staying at home
is “the new going out”. To get people out of their house, we invited
them to our home.

We turned dealerships from cold and impersonal spaces into places where people enjoy themselves. 

How? We created the first social home ever. A place where people could live MasterChef commenting on it online with former contestants. For the first time ever, we turned a recorded TV show
into a live one, making #FordSocialHome the largest sofa ever.

The first dealership designed not around cars but around people.