BACKGROUND: MasterChef is one of the reasons why staying at home
is “the new going out”. To get people out of their house, we invited
them to our home.
IDEA: We turned dealerships from cold and impersonal spaces into places where people enjoy themselves.
EXECUTION: We created the first social home ever. A place where people could live MasterChef commenting on it online with former contestants. For the first time ever, we turned a recorded TV show
into a live one, making #FordSocialHome the largest sofa ever.