BACKGROUND: There’s only one thing Italians love
more than food: talking about food.

INSIGHT: To get closer to people, you have to be part of what people love.

IDEA: In order to share the greatest Italian passion with people, Ford teamed up with the most important Italian food show ever: MasterChef.

We created a TV commercial showing how much food and cars have in common. And make the bonding between the two worlds even stronger.