PROBLEM: Generally speaking, people loves Christmas big time. Especially who waits all year for the cold to finally go skiing or snowboarding in the mountains.
INSIGHT: On the other hand, for people living in the street cold weather might be a major problem.
IDEA: We will collect the spare fabric of one the biggest Ford’s factory and use it to make hundreds of warm blankets. At Christmas time we will turn a regular test drive ofthe EcoSport, the Ford’s SUV born to tackle the coldest terrain, into a way to let people lend homeless a hand. During the test drive you will have the chance to go around the city and take the blankets to those most in need, making their Christmas warmer and happier.