PROBLEM: While driving, even the tiniest distraction can lead to irreversible consequences. Including a tap on the smartphone
INSIGHT: A safe street campaign using Instagram tags.
IDEA: We published three pictures of an empty street. A tap on the
screen revealed a cloud of tags shaped as a dog, a runner, a pram.
The message: the time of a tap on the screen while driving could
have serious consequences, as missing people crossing the road.
Each tag links to influencers profiles publishing their selfies holding
their names tag-resembling cardboard. In captions, they explained
the importance of driving responsibly.