PORN HUB -
FOR ALL

THE DO IT

YOURSELF
LOVERS

OBJECTIVE: Overcome the perceived taboo about Porn Hub.

CHALLENGE: Even investors are ashamed of advertising on Porn Hub website, despite it’s 50 MLN daily visitors, if we shift their perception first, half of the job is done.
 

TRUTH: The Do It Yourself is a costantly growing trend: doing things by themselves make people POUD.

ANSWER: Put them together with a partnership with a main DIY brand, OBI, with this message: For All The Do It Yourself Lovers.