WFP -
#FOOD
FEED

PROBLEM: Top famous chefs share their gourmet dishes every day on social networks and get thousands of likes and shares.

INSIGHT: 10 million children dying every year for hungry. And there are fewer and fewer people donating.

IDEA: We’ll ask the international chefs to share a picture of an empty gourmet dish with the hashtag #FOODFEED after having made a donation, asking their fans to do the same.