ANTI-COVID19 SCREENSAVER
Personal Project
The mobile phone, the thing people rely on the most to keep in touch with their families, friends and the world, can also be the worst source of contagion. The typical mobile user unlocks the phone around 80 times every day and touches the screen 2,617 times. That’s at least 80, and up to 2,617 extra chances of catching Covid-19.
To raise awareness about this issue and help shape and change people’s everyday behaviours, we've created a series of wallpapers called #AntiCovid19Screensaver. Now every time you touch the screen, the problem is literally highlighted, working as a reminder to wash your hands and disinfect your phone screen. Because washing your hands and then handling your full-of-germs phone makes washing your hands in the first place pointless.
INSTAGRAM STORIES
The idea began as a peer-to-peer invitation on Instagram, with a zero budget. We invited our friends to try this experiment. By simply taking a screenshot, everyone could grab the #AntiCovid19Screensaver and set it as a wallpaper reminder on their own devices. The only goal is for people to use it and spread the Anti-Covid19 Screensaver instead of the virus.
RESULTS
In only a matter of days, the project was picked up by Ad Age, The Drum, Little Black Book, Ads of the World, Curated by Facebook, Clube De Criação Brazil, Comunitazione Italy, Marketing Week Greece, Beinspired.gr, Business Magazine Albania, UNICEF Ukraine, and stood out as Best Interactive of the Week at Best Ads on TV, reaching hundreds of thousands of people, globally.
download here your Anti-Covid 19 screensaver