Ford of Europe

While driving, even the tiniest distraction can lead to irreversible consequences. Including a tap on the smartphone screen. 

​

To highlight that, we created a safe street campaign using Instagram tags.

​

We published three pictures of an empty street. A tap on the screen revealed a cloud of tags shaped like a dog, a runner, a pram. The message: The split second it takes to tap on the screen while driving could have serious consequences, as missing people crossing the road. Each tag links to influencers profiles publishing their selfies holding their names tag-resembling cardboard. In captions, they explained the importance of driving responsibly.