Ford Of Europe

An estimated 285 million people in the world are visually impaired, this includes legally blind and visually limited persons. Even in our tech-era, these people are still deprived from enjoying the beauty of car trips. ​

We developed the first device that turns car windows into a tactile screen for the blind. The device transforms the landscape into vibrations transmitted on the car window, allowing the visually impaired to ‘see’ the view through their fingertips.

Feel the View was released online and spread worldwide in no time. The news was covered by several TV channels and pitched to more than 70M global reach, for a final result of over € 2M earned media.